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Brody Ruihley

Educational Credentials

• Ph.D., Sport Studies, University of Tennessee
• M.S., Sport Administration, University of Louisville
• B.A., Communication, University of Kentucky

Meet Your Professor

Research Interests

I have been actively and continuously working on advancing knowledge in fantasy sports, sports public relations, college athletics, and marketing.

Select Publications

• Ruihley, B.J., & Li, B. (Eds). (2021). Administration & governance in global sport business. Kendall Hunt.
• Ploeg, A., & Ruihley, B.J. (2021) (Guest Editors). Special issue: History of Fantasy Sport. International Journal of the History of Sport, 38(1).
• Ruihley, B.J., & Li, B. (2020) (Guest Editors). Special issue: Sport and the Coronavirus Crisis. International Journal of Sport Communication, 13(3). Double-Issue. 34 articles.
• Pedersen, P.M., Ruihley, B.J., & Li, B (Eds.). (2020). Sport and the pandemic: Perspectives on Covid-19’s impact on the sport industry. Routledge.
• Billings, A.C., & Ruihley, B.J. (2014). The fantasy sport industry: Games within games. Routledge.

In the News

Fantasy Sport's Social and Academic Impact - with Brody Ruihley

For Brody Ruihley fantasy sport has become the conduit that combines innovative academic work and valuable public scholarship. By studying the significance of a rapidly evolving sports media landscape through the lens of fantasy sport, Ruihley is exploring the impact this new pastime is having on sports, culture, and even on society at large.